Salt Lake Bees: GFX Package
Logo Loop - Mockup
The Salt Lake Bees asked us to craft a GFX package that matched their new identity that coincided with their new ballpark. Drawing from key visual motifs like bricks and brushed copper from the stadium, their predominately black and yellow color scheme, and their wide collection of brand assets, we focused on intentional layering and creating interesting compositions to bring to life their posterized modern vintage art direction.
My Role:
Sr. Motion Designer
Interacted with the Salt Lake Bees front office to align on their vision for creative and gameday experience
Crafted styleframes by taking their logos and design assets and designing layouts optimized for their brand new ballpark
Set up the Ballpark at America First Square’s screen layout to aid with understanding venue specs and create optimal designs
Animated all prompts, setting motion theory to ensure consistent design language throughout the build
Engineered the advanced rigging required to make our prompts editable and enable potential sponsor slot integrations
Filmed a step-by-step video tutorial for how to update the Ae templates
Select Prompts
PlayerID - All Screens
The Bee’s roster resulted in 118 rendered PlayerID video deliverables for starting lineups.
Each takeover includes the player's name, number, position, home country tri-code and a stylized player headshot. As with the entire build, it was delivered in the requested naming convention to ensure a smooth game operation file exchange.
PlayerID - Ae Template
Showcases how the Ae Template adapts as various player inputs change.
Bees Win - Mockup
MatchupID - AE Template
10 Matchup & Next Game full-takeovers resulted in 100 rendered video deliverables all with home and opponent team name, stadium name and game series amount.
Home Run - All Screens
Really happy with how integrated the sponsor logo slot feels with this graphic, notably when the bee logo animation flies away to reveal the logo.
Strikeout - Mainboard
We built out two distinct score templates that could scale across all their in-game needs. Separating it out into 1-word and 2-word prompts, we were able to build unique sequences that didn’t need to sacrifice design in order to to scale across everything.
Get Loud - All Screens
Logo Animation - All Screens
Crafted these four distinct logo animations to utilize throughout the entire project.
In-Venue Footage
Social Media Breakdown
Style Frames
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Date: 2025
Client: Salt Lake Bees (via Colosseum)
Location: The Ballpark at America First Square (Salt Lake City, UT)
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Sr. Motion Designer, Colosseum: Mark Nelson
Founder & Director of Motion, Colosseum: Connor Henkle
Sr. Producer, Colosseum: Emily Eha
Game Presentation Sr. Manager, Salt Lake Bees: Brecon Johnson
Design Lead, Salt Lake Bees: Brayden Erickson
Sr. Graphic Designer, Salt Lake Bees: Katherine Miller
Graphic Designer, Salt Lake Bees: Luke Terlap
