New York Liberty: GFX Package
Logo Loop - Mainboard
For the New York Liberty we crafted a GFX package that matched their fearless identity: unapologetically bold, relentlessly stylish. Drawing from the city’s raw energy, we layered in striking photography, sharp typographic moments, and expressive light leaks to create a look that’s equal parts power and polish. The result is a refined package that is uniquely New York.
My Role:
Sr. Motion Designer
Crafted styleframes by taking their logos and brand direction and expanding on it to create a cohesive in-venue look that matched their season’s campaign
Set up the all-screen layouts to aid with understanding venue specs and create optimal designs for their 30+ screens throughout their venue including their Oculus and other exterior screens
Animated all prompts, setting motion theory to ensure consistent design language throughout the build
Engineered the advanced rigging required to make our prompts editable
Filmed video breakdowns for how to update templates for their internal teams
Select Prompts
PlayerID - Mainboard
This template features customizable slots for the name, number, position, alma mater and multiple player video shots.
Play Template - Mainboard
This full venue template was also swappable to flex to different prompts like “And-1” and rotate different color combinations.
Matchup - All Screens & Venue Footage
This template featured 15 different swappable elements including the game and team information, “upcoming”, “today” and “tonight” variations, and most notably the ability to have the visuals change from day to night depending on when the game occurred.
Living Hold - Venue Mockup
PlayerID Action - All Screens
This venue takeover allows the team to have a quicker and higher energy sequence to play whenever a player scores. This also featured square and vertical variations to highlight key performances on socials.
Transitions - Mainboard (Cycle)
This cycles through a handful of the 9 different transition variations we produced: each feature different logo animations or sponsor lockups, unique micro text and varied backgrounds to keep things fresh throughout the game.
Ellie Wave - All Screens
Features a custom mascot animation to help fans understand the proper wave technique.
Liberty Win - Mainboard
This is one of my favorite projects because I have been a Liberty fan since 2020 when they drafted Sabrina Ionescu. We both went to the University of Oregon and I continued my fandom to New York. It was especially cool to animate everything and see it all come to life throughout the season as my wife and I were able to make it out to a couple of games.
In-Venue Footage
Social Media Breakdowns
Style Frames
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Date: 2025
Client: New York Liberty (via Colosseum)
Location: Barclays Center (Brooklyn, NY)
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Sr. Motion Design, Colosseum: Mark Nelson
Founder & Director of Motion, Colosseum: Connor Henkle
Director of Operations, Colosseum: Dan West
Art Director, New York Liberty: Michelle Cruz
Sr. Manager, Creative Production, Barclays Center: Jeff Silva
Sr. Designer, New York Liberty: Kiery West
Editor, New York Liberty: Julia Strothers
