Florida Gators: GFX Package
Logo Hold - HD
The design direction for the 2025 season was to create a grungy, high-energy animation that captures the fierce spirit of the Florida Gators. Bold typography channels the primal strength of the alligator, while the team’s electric orange and deep blue are amplified to feel more visceral and commanding on screen. Key visual motifs include spray paint, microtext, small patterns derived from their uniforms, and a displacement map inspired by the iconic plant, spanish moss, found throughout their Gainesville campus. The gator logo animations brings everything together, we feature it throughout the graphics package in both a resting state and chomping sequence.
My Role:
Lead Motion Designer
Interacted with the Gators design team to align on their vision for creative and gameday experience
Oversaw the styleframes creation by helping to expand on the visual direction and provide creative guidance
Guided the Ben Hill Griffin Stadium screen layout to aid with understanding venue specs and create optimal designs
Directed all animation by providing feedback and direction to maintain consistent motion theory, pacing and texture use
Assisted with the advanced rigging required to make our prompts editable
Select Prompts
Score Template (Touchdown) - Mainboard
This high energy score template was built to also output “It’s Good” for field goals and extra points.
Logo Loop - Mockup
MatchupID - HD
For each matchup, we’ve matted the logo inside the ‘Gameday’ text and also color matched the micro pattern. The ribbons and other boards write out the team’s names so we kept this board clean with just logos.
MatchupID - Ae Template
For each game on the schedule, we built a complex template that could scale across their 5 different inputs like team names, logos, and team colors.
Noise Prompts (cycles through variations) - All Screens
This high intensity noise template was built to scale across “3rd Down”, “4th Down”, “Get Loud” and “Louder” to build excitement and energy throughout the game.
Play Template (Interception) - Mainboard
This template scales to be able to feature different key moments in the game like “Turnover”, “Sack” and “Fumble” as well.
In-Venue Footage
Style Frames
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Date: 2025
Client: Florida Gators (via Colosseum)
Location: Ben Hill Griffin Stadium (Gainesville, FL)
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Lead Motion Designer, Colosseum: Mark Nelson
Jr. Motion Designer, Colosseum: Sehee Kim
Founder & Director of Motion, Colosseum: Connor Henkle
Director of Operations, Colosseum: Dan West
Project Coordinator, Colosseum: Adam Pere
Creative Director, Florida Gators: Anthony Garro
Assistant Athletics Director, Creative Video, Florida Gators: Dennis Black
Assistant Athletics Director, Creative Media & Branding, Florida Gators: Kevin Camps
Designer, Florida Gators: Sam Leventhal
Marketing Director, Florida Gators: Jake Terkowski
Game Operations, Florida Gators: Casey McIntosh
