ESPN: Video Jersey Swaps
These are three of my favorite motion graphics I've made because of the complexity and how I self-started these projects. Every single element has to be tracked and aligned perfectly, notice how with each graphic there's more elements to account which adds to the difficulty. These take a lot of time to create, but are extremely worth it because they stand out across social — very few brands or teams did this back in 2021. In each instance, ESPN was either the only account on social to do this or one of two alongside LSU's creative team. Each video earned millions of impressions across social platforms.
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Date: 2020-2021
Client: ESPN
Social Handles: @ESPN @Sportscenter @ESPNW @NFLonESPN
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Social Media Designer, ESPN: Mark Nelson
Social Lead, ESPN: Dean Berhow-Goll
Social Lead, ESPN: Hannah Whitten
Social Media Specialist, ESPN: Grant Goldberg
VP Social Media, ESPN: Katee Daley
