Sacramento Kings: World Emoji Day
In a content meeting, I pitched the idea to create this type of video for World Emoji Day. The digital team approved and asked, "what day is it on this year?" Turned out that it was that very same day. I found the highlight from various angles, put together the whole video sequence, filmed myself doing the Animojis, then put it all together in a total of 6 hours. I'm very proud of this project because it was completely self-initiated and I completed the project on my own and it became the King's most successful piece of content at the time.
Social Metrics:
#1 Most Viewed Video of All-Time: 1,063,743 views
#1 Most Liked Video of All-Time: 87,655 likes
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Date: 2019
Client: Sacramento Kings
Social Handle: @SacramentoKings
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Motion Designer: Mark Nelson
Social Media Team: Jason Wise, Nikki Nicholson, Jordan Ramirez
