Madden: 99 Club Reveals
Starting in 2020, ESPN partnered with EA Sports (Madden NFL) to create and distribute assets that showcased the game's player ratings on ESPN’s linear TV and social media. Specifically, my role was to make custom motion graphics to announce each of the 99 Club players.
In 2020, I opted for a merge between real life and the video game itself — taking actual NFL footage and overlaying all the gameplay mechanics and elements from scratch.
In 2021, EA provided next-gen gameplay so I utilized that as well as updated all the overlays and elements to match the game's new UI.
Reveal Announcement Compilation
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Date: 2020 & 2021
Client: EA Sports: Madden ‘21, EA Sports: Madden ‘22, ESPN
Social Handles: @Madden, @ESPN, @Sportscenter
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Social Media Designer, ESPN: Mark Nelson
Social Lead, ESPN: Dean Berhow-Goll
Social Strategy, EA Sports: Matt Serio
VP of Social, ESPN: Kaitee Daley
