Ferndale Golden Eagles: GFX Package

Logo Loop - Mainboard

We developed a comprehensive athletic-wide graphics package for the Ferndale High School athletics program, built around a flexible visual system inspired by the school's golden eagle identity. The project explored multiple applications of their eagle logos, using its various marks to create dynamic eye animations while incorporating feather-inspired textures and displacement maps. We also added abstract shapes to add depth and motion throughout the package. This all resulted in a cohesive visual language where the eagle feather displacement helped to transition between scenes & elements and was the key graphic element that brought everything together.

My Role:
Sr. Motion Designer

  • Crafted styleframes by taking their logos and building a modernized look to serve as their schools’ creative direction for years to come

  • Set up the all-screen layouts to aid with understanding venue specs and create optimal designs throughout their athletic facilities

  • Animated all prompts, setting motion theory to ensure consistent design language throughout the build

  • Engineered the foundation of the advanced rigging required to make our prompts editable

  • Co-produced a series of in-depth video lessons documenting the entire process from initial styleframes and animation techniques to exporting and final delivery. This offered a unique behind-the-scenes look at our creative workflow for future students to learn off of as they updated the Ae templates we created for them.

Select Prompts

PlayerID - Mainboard

This template features customizable slots for the name, number, position, hometown and player image.

Touchdown - Mainboard

This template was also swappable to flex to different prompts like Interception, Sack, or Spike and rotate different color combinations.

Get Loud - Mainboard

Various GIF Logo Animations

In-Venue Footage

PlayerID (used pre-game and after made baskets) & Defense Prompt - Ferndale HS Basketball Game

Social Media Breakdowns

Style Frames

Previous
Previous

Detroit Pistons: GFX Package

Next
Next

Sorare: Figma Design Systems