Hillsboro Hops: GFX Package
To align with a newly built ballpark, the Hillsboro Hops contacted me to build a full new suite of graphics to help modernize their gameday experience. This package leaned into the northwest geography in the area with typographical line elements built around the shape of the logo. From this, I found we could utilize these in a variety of different way: pulsing the logo outline, background elements, matted into text. I created a variety of use-cases where the topography can be utilized to help reinforce sound for a noise meter or crowd prompts. I paired it with paper textures and a gridded dot pattern (Made of the hops logo instead of an actual dot) to help shift it to feel more like a blueprint. The line halftone also helps it feel like a blueprint whether it’s in the background or placed inside text. Given that the new stadium construction will be complete, I feel like this is the perfect visual direction heading into the 2026 season.
Growing up in Oregon, I was in the area when the Hillsboro Hops were first created. When I got older, some of my first jobs were with the Hops. Later, I become a front office intern, specializing in social media and graphic design. To see how far the organization has grown over the years is awesome, and I’m quite grateful to continue to get to play a small part in the gameday experience throughout the years.
PlayerID - All Screens
This template featured 8 customizable variables including image, name, number, position, hometown and color variation.
Double - Mainboard
Woo Hoo - Mainboard Mockup
Score prompt, synced to music and rendered out for all scoring moments (+1, +2, +3, +4)
Matchup - All Screens
This template is rigged with all opponent variations loaded in along with an optional sponsor slot.
Make Some Noise - Mainboard
Lets Go Hops - Mainboard Mockup
Style Frames
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Date: 2026
Client: Hillsboro Hops
Location: Hillsboro Ballpark (Hillsboro, OR)
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Motion Design: Mark Nelson
Art Direction: Mark Nelson, Hillsboro Hops
Gameday Operations: Blake Morris
Art Direction: Mark Nelson, Hillsboro Hops
Gameday Operations: Blake Morristion
