Baltimore Orioles: GFX Package

Logo Loop - Mainboard

Camden Yards will transform into a whole new experience with this City Connect inspired graphic package exclusively used when they wear these uniforms on Friday nights. Based on their latest City Connect 2.0 jersey, this graphic package revolves around a flat 2D collage aesthetic that fully embraces and pays homage to Camden Yards and the heritage surrounding this historic brand. Based on the ballpark and the surrounding city, the main design motifs are brick, marble, iron and various other local building textures. In addition, we selectively incorporated a subtle halftone, added a multitude of historic logos and assets, and stacked grunge elements throughout to help reinforce the collage and layered aspect of the design. The motion emulated cut-and-paste, frame-choppy animation by utilizing posterize time and various subtle wiggle expressions on different elements.

My Role:
Lead Motion Designer

  • Interacted with the Orioles design team to align on their vision for creative and gameday experience

  • Crafted styleframes by taking their City Connect 2.0 logos and design assets and expanding on the creative direction with additional design layouts optimized for their venue and that aligned with their campaign

  • Set up the Oriole Park at Camden Yards’ screen layout to aid with understanding venue specs and create optimal designs

  • Animated key prompts to set motion theory, pacing and texture use (logo loop, playerID, matchup, text hold)

  • Engineered the foundation of the advanced rigging required to make our prompts editable

  • Oversaw additional animators by providing feedback and direction on their animations (score, play, win)

Select Prompts

PlayerID - All Screens

For each player on their 38-man roster, we engineered a fully customized playerID sequence built with 7 different inputs spanning across name, number, position, and multiple video shots.

PlayerID - Showcase

How the templated sequence adapts across different players on the roster.

MatchupID - Mainboard

For each game on the schedule, we built a complex template that could scale across their 7 different inputs like team names, logos, and a potential sponsor placement.

MatchupID - AE Template

Showcases how the AE Template adapts as various team inputs change.

O’s Win - Mainboard

Custom integrated sponsor (T. Rowe Price)

Text Hold - All Screens

Having the flexibility to quickly throw up different text to help lead into a segment or moment of the game is helpful in a run of show. This template flexed to over 30 different phrases and featured multiple different backgrounds and logo combinations to keep the visual fresh as it's used throughout the game.

Text Hold - Showcase

Cycles through a handful of the different look variations that the template could create.

In-Venue Footage

Style Frames

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Sport Oregon: Fuel The Future